Pure Fishing (UK) Ltd. T/A Hardy's

Pursuits & Pastimes

By Appointment to King Charles III

80

About

Trading as Hardy’s, Pure Fishing (UK) Ltd. continues to anchor the global benchmark for premium fly-fishing tackle. Rooted in Alnwick, Northumberland since 1872, this historic powerhouse blends timeless British heritage with cutting-edge engineering. Renowned for inventing the legendary ‘Perfect’ reel, Hardy's unmatched craftsmanship has recently been reaffirmed with a prestigious Royal Warrant from HM The King. From pristine chalkstreams to turbulent saltwater, the brand remains the ultimate choice for elite anglers worldwide. By balancing modern composite innovation with its traditional Northumbrian soul, Hardy's ensures that the art of the perfect cast is preserved for generations to come.

Links

Website ↗ · LinkedIn · Instagram

Location

2 Silverton Court Cramlington Northumberland NE23 7RY United Kingdom